When Telematics Sparks Language

Pursuant to Matheson (2016), a driving analytics mobile app named Drivewell, which was developed by Cambridge Mobile Telematics (CMT), promotes safe driving habits on the road. This app is designed to identify, record, and analyse behavioral patterns of drivers, which includes cornering, hard braking, and phone utilization during driving. Using sensor technology installed in phones, location data, route synchronisation, and driving performance feedback can be garnered. These raw data is thereafter processed by algorithms expertly developed to map out the standards of data to match safety requirements. Finally, the results are converted to incentives through the scoreboard ranking. Insurance companies can incentivize excellent drivers with monetary rewards. Drivewell has managed to secure its unique product positioning in the niche telematics market despite the emergence of competitors, through constant enhancement and evaluation across pilot programs (Beauchamp, 2017). Insurance c...

DRIVEWELL- CAMBRIDGE MOBILE TELEMATICS (CMT) Pursuant to Matheson (2016), a driving analytics mobile app named Drivewell, which was developed by Cambridge Mobile Telematics (CMT), promotes safe driving habits on the road. This app is designed to identify, record, and analyse behavioral patterns of drivers, including cornering, hard braking, and phone utilization during driving. Using sensor technology installed in phones, location data, routes, and driving performance feedback can be garnered. This raw data is thereafter processed by algorithms expertly developed and finally the results are converted to incentives for safe driving. These incentives can be employed by organisations as marketing strategies. The use of this app is also complemented with a wireless tag attached in the vehicle body which raises the effectiveness of detecting potential collisions. Drivewell has managed to secure its unique product positioning in the telematics market despite the emergence of comp...