Product Summary Report of DriveWell App (Revised with changes)
According to Matheson (2016), a driving analytics mobile app named Drivewell, which was developed by Cambridge Mobile Telematics (CMT), promotes safe driving habits on the road. This app is designed to identify, record, and analyse behavioral patterns of drivers, which includes cornering, hard braking, and phone utilization during driving. DriveWell is a product imbued with continual refinement efforts to satisfy the needs of users. Using sensor technology installed in phones, location data, route synchronisation, and driving performance feedback can be garnered. These raw data are thereafter processed by algorithms expertly developed to map out the standards of data to match safety requirements. Finally, the results are converted to incentives through the scoreboard ranking. Using Drivewell, insurance companies can incentivize excellent drivers with monetary rewards. Drivewell has managed to secure its unique product positioning in the niche telematics market despite the emer